Russia has waged an undeclared war against Ukraine ever since their illegal annexation of Crimea in 2014.
*A quick disclaimer: I do not mean that all books covering social media marketing are all bad. Indeed, there are many good books on this topic, if you can find them.*
If you have not noticed this phenomenon, let me explain. When you search for anything to do with social media marketing, you will notice the abundance of three-hour audiobooks. This will not happen for any other search, as there are usually more of a mixture of different run times.
I take social media marketing to mean any form of income generation from selling on Amazon, to earning ad revenue on YouTube.
Those writing social media marketing books usually claim to be “success stories” and “experts” in their chosen field. They maintain that by listening to their audiobook, they can make you successful in business. This is largely unique to social media marketing books. It just feels like they are trying to make up for some kind of shortfall.
They would benefit from adhering to the show, don’t tell rule. Namely avoiding the continuous repetition of blanket terms of how good they are. They should show us why they are business experts, by explaining in detail their previous business success. They should do this only once. As no amount of empty boasting will ever prove, they are experts in their field.
Their tendency to boast just seems to be a simple way of hiding their lack of expertise. They probably do not have enough content for a whole book.
Whenever I have tried to buy a book on YouTube or WordPress, it takes ages. Having to troll though all that rubbish to find that one rare gem.
So why is this the case?
I believe the rise of self-publishing is the unfortunate cause of the problem. It has allowed those who are shutout by the publishing industry, to publish their own books. The rise of the internet, has allowed providers to offer free online publishing services such as Kindle Direct Publishing. 1
However many entrepreneurial individuals started to realise they could use self-publishing to make an easily buck, or so they thought.
With so many people eager to dich their 9 to 5 jobs in favour of an online business, competition is tough. They are trying everything from YouTube videos to selling on Amazon.
There are loads of people on the internet claiming they can teach you how to do this. However, most of them are really just get rich quick schemes. For most people it is just fool’s gold, unless you are very good.
After trying to find an income source and failing, they come across self-publishing. Then they ask themselves the obvious question:
What can I write about to make money?
Well all they have been doing is trying and failing at business ventures. So they think to themselves:
I know, I will write a book about social media related business ventures.
These kind of writers lack any real passion for writing, and are only interested in money. They have no real experience of business success to pass onto the reader.
These kind of books usually read more like a sales pitch, because in a sense, that is what they are.
Although the exception to this rule, are books talking about business failures and what not to do.
You have to be driven to write a book of any quality. You have to be willing to scarify months, if not years of your life, with no guarantee of success. Even if you get a book published, there is no guarantee that anyone will buy the book.
There you have it, the simple reason why there are so many bad social media marketing books out there.
By Arran Wilkins © 2021 (text only)
(1) Kindle Direct Publishing, Self-publish eBooks and paperbacks for free with Kindle Direct Publishing, and reach millions of readers on Amazon. Available at: https://kdp.amazon.com/en_US/ [Accessed on 20th July 2021].
(Image one) cocoparisienne. Pixabay. Pixabay License. Available at: https://pixabay.com/photos/double-decker-plane-mountains-fog-2795557/ [Accessed 4th August 2021].
(Image two) Pexels. Pixabay. Pixabay License. Available at: https://pixabay.com/photos/book-book-stack-bookcase-books-1867171/ [Accessed 11st July 2021].